White Hat SEO
White hat SEO is the ethical SEO that conforms to the norms of search engines and hence approved by them. Using white hat SEO benefits the end users and hence sites that use these techniques are favoured by search engines. The results may be slow (usually take 3-6 months) to come by but using white hat SEO is beneficial in the long run as it improves your credibility and brings in more traffic.
White Hat vs Black Hat SEO?
Progressing to the first page of Google depends on effective Search Engine Optimization. SEO plays the key role to popularize your site and make it to the top. SEO techniques used to achieve the goal are broadly classified as White Hat SEO and Black Hat SEO. The difference between these two categories lies in the type of techniques applied to optimize the site; and this difference leads one to be hailed the right SEO practice and the other type to be rejected as unethical practice. Let us have an insight into white hat SEO and black hat SEO.
Black Hat SEO
Black hat SEO is an unethical practice, which search engines refute. The techniques used by black hat SEO carry no benefits for the visitors as they gain into the lead pages by tricking search engines. Though they may present you with initial gains, they eventually lose the game as when their black hat practices are identified, the sites are banned by search engines.
Content: White Hat Plays It Straight
The most important and inevitable aspect of white hat SEO is providing quality content. Relevant to the business, insight information about the products and services on offer, usage of appropriate keywords to agreeable level make a content rich and interesting. Keywords are naturally included without stuffing of any sort and they are used to reach target audience thereby bringing in quality traffic.
Black hat SEO overuses keywords and uses hidden text. Such repetition of keywords interrupts the flow of content to the extent that the readers are irritated to proceed with reading. Text hidden from viewers has keywords to draw search engines, which is not beneficial to readers. The presentation of content will be deceptive as the content displayed to search engines will be different from content displayed to visitors. The contents in websites using black hat SEO are copied and spun.
Code – White Hat Paves Road To Success: Coding plays an important role in bringing in more viewers. White hat SEO ensures that HTML markup used is correct so that identifying headings and the article contents are easier for search engines. Moreover, it ensures that the codes are valid. Using white hat SEO helps with creation of site maps, which link every page of your website to search engine.
Black hat SEO practices abuse code rules as well. While the aim of every online business is to encourage traffic to their sites, black hat SEO does not think beyond traffic. The techniques used by black hat SEO in every area right from usage of keywords, link building and coding, are to boost the traffic with no concern about the benefits the incoming traffic would enjoy.
Backlinks – White Hat Marches Ahead: The importance of creating backlinks cannot be stressed more. Backlinks not only optimize your page and get you more visitors; they build your credibility and trustworthiness. When your content is backlinked by other site of repute, it automatically is a recommendation for your website, which is what search engines are after. Forum postings are a great way to obtain backlinks.
Black hat creates backlinks of no relevance. Since the aim is increase traffic only, they do not aim at building quality backlinks. Black hat SEO practices spam blogs comments and forums registration. Such false leads may initially favor the website employing such tactics, but they are sure to lose credibility soon.
Practicing black hat SEO faces the risk of being banned by Google. Contrary to the saying that all is fair in love and war, not all can be fair always and definitely not in online business. Play if fair with white hat SEO to win over millions of users.