The golden rule in business is to ‘be visible’ to customers and prospective customers. In online business, to remain in the visibility range, you need to be in the first page of search engines such as Google, Yahoo and Bing. Statistics point out that the sites in the first page share amongst themselves a whopping 90% of the traffic. This leaves websites in the second page far behind.
With effective SEO methods, your website is never out of sight of a prospective client. SEO improves your traffic and sure, there is no need to point out that more traffic means more business. It is an online world and you can’t afford to say that you don’t like the word ‘traffic’, right?