Questions To Ask Before Hiring an SEO Company
There are thousands of SEO companies out there competing with each other to get more business and your site is one of them ‘businesses’ they want. Therefore, while it does provides you the luxury of choice, it also makes it difficult for you to determine which SEO company is the best for your business. However, don’t just let the low prices they charge to be the only determinant to choose a company because if they don’t give the desired SEO results there’s no point in hiring them. Here are a few important questions that you should ask any SEO company you’re considering to hire:
What is Your Overall Strategy?
Asking this question will tell you about the major SEO tactics a prospective SEO company uses. For instance whether they do social media? How do they use social media to spread awareness regarding a business and attract positive attention?
You may also inquire if they would do things on your site like:
- What is the targeted keywords?
- What are the monthly searches for the targeted keywords?
- Any changes on your current website’s design?
- Do they input keyword-rich articles and blog posts to your website?
- How long will it take for your website be found on page 1?
It is important to know their strategy before engaging them.
Where do You Get Your Links?
Links are an important part of any SEO strategy. Therefore, this question is quite an important one and should not be missed. So, ask them what sort of techniques they use to build links? Most of the SEO companies get their links through link-farming which is a black-hat SEO technique (disliked by Search Engines) but makes it easier for them to get the links that too in less time, so why wouldn’t they use it since there’s no harm to them? However, that doesn’t mean that all of the SEO companies do so. The good ones, use techniques like social media, article submission to high PR directories like ezinearticles.com and so on. Nevertheless, if any SEO specialist company replies that ‘it’s an industry secret’ its better that you get out from there right away.
For How Long Will Your Maintain My Site?
White-Hat SEO techniques take around 3-6 months to apply. Therefore, it’s important to know for how long a certain SEO company’s package would cover you. Hence, you should know for how long the hired company would update your site with new content and tweak and optimize it.
Can You Provide Any References?
Any reputable SEO company will be able to tell you how they ranked a certain site from xyz lower rankings to abc high rankings. However, anyone can put this on their site, right? Therefore, you need proof. If they give you any websites, confirm from those websites regarding the SEO Company’s work and the results they got. Best reference is the ranking on their own website. If they cant even ranked well on their website, what makes you think that they can do it for you?
These are top four questions that will help you to hire the right SEO Company, don’t forget to ask them.