What Is SEO ?

Have no idea what is SEO or Search Engine Optimization ? Here are some of our inputs which would most probably give you a better understanding of the jargon ... Wondering what people are talking about when they mention about websites and SEO ? There are probably thousands of definitions out there on what is seo or search engine optimization. In the following paragraphs, we will explain SEO in the simplest terms possible for you.

 

SEO or Search Engine Optimization is a subset of Search Marketing. Search marketing basically refers to marketing on the search engines or with the search engines. Search Engine Optimization is the technique and process which is utilised to improve your website's ranking in the natural / organic results of the search engine results pages for descriptive phrases related to your content on your website.

 

 

SEO can also mean Search Engine Optimizer which refers to professionals like our team at Surge Optimize who specializes in achieving the search engine ranking milestones or targets that you or any company might have. However, SEOs just like every other industry have their fair share of "black sheep" who uses unethical and manipulative methods to achieve short term boosts in search rankings for clients. Such unethical activities which are commonly referred to as "blackhat SEO", flout rules and regulations of the Search Engines which eventually results in a penalty imposed by them.

 

What penalties you may ask ? Penalties include delisting your website off the index of search engines such as Google for at least a year or when proven otherwise that the blackhat implementations eg. link schemes, link buying , etc. has been rectified. Delisting refers to taking the entire website off the search results of search engines which results in a "No results" even if the URL of the website is being searched for. This basically cordons your website off from all natural search traffic which could amount up to at least a few thousand visits a day for established websites. As to how much website leads are forfeited as a result, we leave it to you to do the math.

 

SEO with Surge Optimize ?

There is no other way to describe ourselves. We are proven Ethical SEOs with truckloads of experience ... that's Surge Optimize for you .. Our team at Surge Optimize are armed with years of experience in the industry of internet marketing. From the days of Yahoo! directory to the current days where Google dominates usage amongst consumers internationally, we have improved and hone our techniques along the way to ethically optimize websites to rank without flouting any search engine guidelines.

 

Having performed search optimization for the largest global directories to campaigns spanning across various regions and for corporate and individual websites, we at Surge Optimize have never failed to meet any KPIs set out for our clients. We do not promise the world, neither do we believe in sugar coating facts about projected results. We make well researched recommendations that are achieveable by stretching your marketing dollar to its limits in terms of results.

 

Still not convinced ? Drop us an enquiry for a NO OBLIGATION presentation and consultation right NOW on the left of this page!