Seven Web Site Tips to Attract Search Engine Crawlers

Search engine positioning is most important online quest both for
beginners and professionals. Why? 85% of internet people relay on search
engines to find something they want.

The fact is that we can’t live with out search engines. It is so easy
for us to find what we want on internet. According to netcraft.com (2002)
there are approximately 38,118,962 web sites. So imagine if we don’t have
search engines to find things for us.

But to get indexed in search engines especially staying on first 5 search
engine results pages requires a continous process of web site optimization.
Here are some tips that are useful to make the search engines find your
web pages and rank them good:

1. Search engine crawlers love content web pages:

Always put some text with your main keywords. Say you are offering search
engine optimization service. See the difference between these two lines:

“Our service comes with 24/7 support”

“Our search engine optimization service comes with 24/7 support”.

Get the point? But repeating the same word unnecessarily may not be good.

2. Text in images can not read by search engines:

Image only pages usually get poor ranking. Try to cut down the number of
images. If you want to put images put them on web pages with content
and ‘ALT’ tabs.

3. Links from already indexed web site:

Most important tip is keep a link to your new web site from a web site that
already listed in search engines. Search engine crwalers goes from page to
page through these links finding new web sites.

4. Links between page to page of same web site:

Search engine crawlers move from one web page to other through the navigational
links. So don’t forget to keep links to your main pages from all pages. That
means all important pages of your web site are reachable from each other.

5. Text Links:

Try to keep text links instead of a button or image pointing to a web page.
Make sure this text link has one keyword that partains to your business.

6. Javascript on your web pages:

Minimize javascript effects and search engine crawler doesn’t get the content
in between < script > … < /script > tags if you use the javascripts to include
content on web pages.

7. URL of pages:

Not all search engines don’t crawl pages with special characters and
generated dynamically by cgi scripts. So try to avoid to present your web pages
as cgi generated pages.