SEO – 5 Biggest Myths When Ranking Your Website
When talking about SEO or search engine optimization, there are lots of misunderstanding or myths that flowing around on the internet. As a graduate from searchengnieocollege.com, I feel I am confident to clear out some of the biggest myths in industry about ranking a website and they are:
1. Rank #1 Spot in Google is Hard!
This is the question most webmasters have. They think it is hard but in fact it is “not really”. The hardest or longest part of the SEO process probably are gathering links from other “good” websites which incorporate your chosen keywords in the anchored text links. Other then that you just have to make sure your web pages title, meta descriptions and keywords tags have keywords that you are trying to target, and also incorporate your targeted search terms in your web sites copy no more than three times and that’s it! It’s really no magic bullet. Why most people think it’s hard to rank good in Google probably because it does involved quite a bit of hard work and time especially you have find websites that they are willing to link with you.
2. High Google Page Rank Equals to High Ranking.
For those who does not know what page rank is, it’s simply an indicator that tells Google on how importance of a web page is when compare to others on the web. The calculation of Page Rank is perhaps based on how many other web pages are linking with you as a reference and how “quality” of those pages that are linking with you. Now is page rank really matter when a site owner want to achieving high ranking in Google? The answer is simply a “no”. Why? Without giving in too much technical details, think of this way, Google always wants the most relevant web pages appears on the top of the search engine results. If a high Google Page Rank of a web page equals to a high search engine ranking for any keywords, that means the top results always return popular websites such as Yahoo, MSN, Apple, Digg, New York Times, NBC etc. Do you think it makes sense to the search engine users? Of course it’s not! So Page Rank is really irrelevant when ranking a website. What relevant are the context of the incoming links and the content of a web page of course. Thus it is logical that a web page with lower page rank out ranks a page with a higher one.
3. Google Won’t Index Your Dynamic URLs.
Well, up to this date, Google and other engines do index your dynamic URLs, as you can try an advanced search command such as site:amazon.com to see if Amzaon.com dynamic URLs appears in Google database. The only concern is if Google as well as other search engine can index and understand the dynamic URLs correctly? Though Google does claim in the webmaster central blog about not to rewrite your dynamic URLs and let Google determines which bit of information is irrelevant so they can remove the unnecessary parameters such as ‘?’, ‘=’, and ‘&” etc in the URLs. But can we trust them that they can do the job correctly? To me Google bots are made by humans, if human can’t determine what is all about with your dynamic web page in the first place, can we trust Google can successfully remove the unnecessary parameters? Sorry I don’t think so. Therefore my advice is rewriting your dynamic URLs and make them clean so that human can understand it and Google knows exactly what those pages are all about.
4. Search engines will ban you when you are buying links.
Well, they don’t. They won’t ban you of just because buying links. They may only discount your links. After all, how do they know if you are selling or buying links? I mean there is a lot of ways where Google really can’t discover. For example, a telephone call to your friends and talking about this deal.
5. Getting hyphenated domain with full of keywords will increase your ranking.
This is really a myth. Although a domain name with keyword do in fact play some important role when calculation search engine relevancy, however, my little experiment showed me Google did and could separate a non hyphenated domain with keywords and a hyphenated domain with keywords. And in fact if you try searching “web design” for instance in Google, you will find Google highlights all the “webdesign” word in their search results no matter it’s hyphenated or not. So the theory of hyphenated domains will be easier for search engine to find out the keywords in a domain name is simply not true and hence your site’s domains with or without hyphens are not going to affect the site search placements at all!
There are others many myths about ranking your site in search engines but I will stop it right here.
As a thank you of reading this far, I have prepared you two free ready made not niches AdSense templates that you can start downloading now and make money online immediately! All you have to do is to click the AdSense templates link now.
Proson Cheng, once a while a web hosting website owner, starting to make money online doing affiliate and resale rights programs. Now he is a certified search engine optimizer by searchenginecollege.com and you can read about his earn money online journey by clicking the “make money online” link above.