Search Engine Optimization & The Forgotten Art of Keyword Research

Search Engine Optimization SEO, is about keywords – finding the right keywords, the ones that bring targeted traffic, visitors who’re likely to buy – and in decent quantities.

Actually, really & truly SEO is about bringing targeted search engine traffic – but this can only be achieved if you get the keyword research right in the first place!

Quite some time ago now, Google (and most of the other search engines) began to take less & less notice of the keywords meta tag. Now, you don’t really need a keywords meta tag, I always use them out of habit, but it’s not actually a necessity for most search engines. However, it seems to me that many website owners, web masters, even possibly some people who’re offering search marketing services, have took this to mean that keywords are no longer as important.

Nearly every client that approaches me has a website that is suffering from lack of keyword research and sometimes the client has already paid someone who’s supposed to have done SEO work on the site! So it appears that there is some kind of a confusion about keywords, whatever the reason is many people are completely neglecting keyword research.

Keyword research is at the very heart of search engine optimization, doing it or not doing it can literally mean the difference between a website doing fantastically well, and a website making no sales whatsoever – and the difference between good keyword research and poor rushed keyword research also makes a huge difference to the end result.

So if you’re doing your own SEO, or SEO for someone else make sure you pay a LOT of attention to the keyword research it’s of supreme importance. If you’re hiring an SEO consultant – ask the consultant how much research they’ve done into the keywords, if they’ve not done much & only have a very small list of keywords, you need to have a word with them, especially if they’re just working on the few keywords you gave them initially.

Kevin John Lewis is a professional search engine marketing/SEO consultant.

Based in Cheshire, UK (Close to Manchester) – Kevin delivers effective SEO services, and prides himself on the increases in the quantity & quality of search engine traffic that he achieves for his clients.

For more info on SEO consultant Kevin John Lewis & his SEO services, Visit http://www.searchengine-promotion.co.uk