The 12 Steps of SEO
Even a lot of the professional SEO specialists out there are so caught up in their mathematical manipulations that they forget the basics. There are twelve steps to doing solid, long lasting SEO, and they’re not all that hard.
Step 1: Do a comprehensive keyword analysis. You should have a list of keywords that’s between 20 to 40 words long. These keywords will tell you how people are looking for your topic. You may not use all of them specifically in metatags, at least not at first, but it’s a good idea to have them so you have a good idea of what people are looking for most.