The Dirt on Professional SEO Services and Page Rank – 4 Misconceptions
#1: PageRank is the ranking on Google’s search engine.
It isn’t. Simply put, PR is an indication of how important one page is to the Web. Google decides this by calculating the quality and relevance of the links to and from your page.
Before you go yelling to the company that provided your professional SEO services, understand that this doesn’t mean that PageRank isn’t important. It is – just not in the way you may have thought. PR is one of the main tools Google uses to decide your page ranking on the search engine; with the creation and use of Latent Semantic Indexing (LSI), PageRank may become even more important.